Many schools sponsor joint projects with Junior Achievement or Young Entrepreneurs and this text would support those programs, plus provide useful tips for any student interested in business.
The graphics in this non-fiction book will appeal to middle school students who enjoy searching for information in pictures, speech bubbles and text boxes. Material is organized into six chapters that cover topics such as: planning (10 business ideas for kids, and 10 tough self-exploration questions to consider); getting started (marketing, business plan); ways to build a brand; and finances.
Quirky illustrations, often with voice bubbles, add to the humour and context. Charts, fact boxes, quizzes and websites engage readers. An Index and Glossary help with retrieval of specific information and understanding of new vocabulary.